Mobile marketing is the use of the mobile medium as a communications and entertainment channel between a brand and an end-user. Mobile marketing is the only personal channel enabling spontaneous, direct, interactive and/or targeted communications, any time, any place.

Our Mobile marketing services can be used in a wide variety of ways:

• For customer acquisition & retention
• For loyalty building
• As a sales promotion tool
• To support product launches
• To raise brand awareness
• For internal communications 
• For direct marketing
• As an effective business to business communications vehicle

Mobile Marketing utilizes technologies of all mobile devices including handsets and PDAs. Communications include Short Message Services (SMS), Multimedia Messaging Services (MMS) combining text with simple graphics and sound, Wireless Application Protocol (WAP) mobile internet and WAP Push services and full multimedia Third Generation (3G) services.

iConcepts Mobile Intelligence Programme (iMIP) brings together market-leading technology with innovative conceptual thinking to deliver high quality, creative solutions. Our own creation department can support you to develop and tailor your own individual mobile marketing campaign. Our creation department is the most experienced in the industry and have already helped out with over 100 campaigns to date.

Discovery

• Understanding and identifying the key objectives of the mobile services.
• Mobile Marketing or Mobile Media or combination of both?
• Research and due diligence

Strategic Planning

• Identifying and documenting timeframes, milestones and business case
• Integration with new or existing marketing and media activities
• Legal and compliance issues (ICSTIS, Direct Marketing, EU Directives)
• Strategic partners and distribution channels
• Creative Development

Creative and campaign development

• End user experience and interaction design
• Mobile media production and delivery
• Integrated mobile marketing and media services

Mobile Technology and Implementation

• Crystal Platform and Modules
• Telecom and messaging infrastructure
• Use of appropriate technology and mobile content (SMS/MMS/Java/ Ringtones/Icons)
• Hosting, management and ongoing technical support

Programme Management

• Client Services Team
• End user support
• Ongoing reporting and analysis
• Proactive ideas and research
• Roadmap for client development

CASE STUDIES

• Coca Cola Refresh & Recharge promotion
• First Inland Bank Pubic Offer
• St.Moritz Style Awards