Viju Milk – Awuf Campaign

Mobile Marketing

The viju awuf campaign is a 4-month long campaign Viju approached us to help them plan and execute. The campaign aimed to reward consumers of Viju products via live e-draws. The entry point for the campaign was by sending unique codes to a short code, where each consumers stood a chance to win airtime or cash prices. The campaign is currently on-going and we have rewarded over 40,000 individuals with airtime and 75 people have been rewarded with cash prices. Follow the campaign on Viju's Facebook page here.

Stats

  • 1m codes generated
  • N20m worth of airtime distributed
  • Over 185000 entries processed
  • over 1m products sold