Gulder Ultimate Promo

Mobile Marketing

Dubbed ‘The Biggest Promo Ever’, the Gulder Ultimate promo was many campaigns in one. One part was a national consumer promo offering gifts and airtime, while the other was ‘The Ultimate Chase’ which saw Nigerians compete with each other in a physical race and treasure hunt. The multi-faceted campaign saw iConcepts provide solutions for the entire mobile promotions segment.
This was the biggest promo handled by iConcepts in recent times. We ran draws in 6 cities- Port-Harcourt, Enugu, Owerri, Ibadan, Lagos and Onitsha.Short-code service platform, unique code generation, airtime vending platform, E-draw platform, support platform, gift selection and presentation.
iConcepts generated the unique codes consumers texted to the campaign short-code to win instant gifts or enter into the raffle draw. Draws were held in Port-Harcourt, Enugu, Owerri, Ibadan, Lagos and Onitsha. We provided full coverage for the draws, deploying the E-draw system on location and moving with the client from city to city, bringing joy and fun to consumers nation-wide.
Gulder being a household name already, the brand name was further enshrined in consumer’s memories as a brand that stood for extra-ordinary things. From the launch of the campaign with the world’s largest poster, to the treasure hunt and the millions of instant gifts and prizes; the campaign was a resounding success.


  • 3m codes generated
  • N100m airtime distributed
  • Over 2m bottles sold
  • Over 700000 entries processed