Cadbury Recharge and Win Promo – 2015

Mobile Marketing

Campaign Summary
Bournvita sought to reward its clients again with the Recharge and Win Promo. This was the third of the series and customers stood to win airtime up to N200m and cash prizes. iConcepts provided full support as it had done in the 2 previous campaigns, helping Bournvita achieve its goals and reward its customers successfully.  
Solutions/Services Deployed
Short-code service platform, unique code generation, airtime vending platform, E-draw platform, support platform, gift selection and presentation, customer care centre, Interface between Consumer Protection Council and National Lottery Regulatory Commission  
Keywords
National Consumer Promo, Sales, Scratch & Win  
Execution
iConcepts generated unique keywords and printed scratch cards, which were affixed to the product packaging. The products targeted for the campaign were 500g and above. Customers sent in their unique codes to the campaign short-codes and received instant airtime or entered a draw to win cash prizes.  
Client Feedback
Having conducted two of similar campaigns in the past, consumers were already accustomed to the promo and it’s become an event they looked forward to in the brand’s annual calendar. This year’s campaign helped reward consumers for their loyalty and increase sales accordingly.    

Stats

  • 2 Million Entries Processed
  • 3m 500g Bournvita Sold
  • 4.5m Codes Generated
  • N200m Worth of Airtime Distributed