Our Process

All our clients have diverse needs but have a common goal – converting potential customers into buyers and buyers into loyal customers. By applying our Mobile Intelligence Program, we support brands to develop and tailor their own individual mobile marketing campaign. We host our client’s campaigns on our proprietary mobile technology platform mCode, which provides access to major telecom operators across Africa.


1 Discover

  • Understanding and identifying the key objectives of the mobile services.
  • Mobile Marketing or Mobile Media or combination of both
  • Research and due diligence

2 Strategic Planning

  • Identifying and documenting timeframes, milestones and business case
  • Integration with new or existing marketing and media activities
  • Legal and compliance issues (APCON, NAFDAC, NCC Directives)
  • Strategic partners and distribution channels

3 Creative Development

  • Creative and campaign development
  • End user experience and interaction design
  • Mobile media production and delivery
  • Integrated mobile marketing and media services

4 Mobile Technology and Implementation

  • Crystal Platform and Modules
  • Telecom and messaging infrastructure
  • Use of appropriate technology and mobile content (SMS/MMS/USSD/Java/RBT/WAP)
  • Hosting, management and ongoing technical support

5 Program Management

  • Client Services Team
  • End user support
  • Ongoing reporting and analysis
  • Proactive ideas and research
  • Roadmap for client development