iConcepts partners with Lagos State Government's Ministry of Environment and a non-governmental organization Fight Against Desert Encroachment (FADE) to take afforestation campaign to the Sahara Desert. The campaign is built to fight against desert encroachment  occasioned by global warming and its attendant climate change.

The campaign packed in a reality show format tagged "Desert Warriors" will be set in the ancient Tuareg settlement of Agadez - the last town in the northern Niger before civilization gives way to sand. while there, the participants will be put through various endurance exercises, physical fitness challenges, discilpine test e.t.c.

The challenges will be filmed and later aired on LTV, Silverbird and TVC in Lagos and will also air in various TV stations in Niger. During the show, viewers will be allowed to vote for their favourite contestants via SMS. As a mobile interactivity firm iConcepts has been contracted to handle the voting mechanism from which the final 15 will emerge and then set off on an expediiton to the United Kingdom across the Sahara Desert by road in the journey fo a lifetime.

The story only gets more intrigung. For more information on the show visit www.lagosdesertwarriors.com