The first of its kind, MasterCard the fastest growing provider of payment solutions all over the world engaged iConcepts in the UEFA Champions League Final Experience of a lifetime which took place on the 22nd of May 2010 at the Old Expo Centre, Eko Hotel and Suites and Tribecca Night Club and Special Events center hboth on Ademola Adetokunbo Street Victoria island Lagos simultaneously.
The promo building up to the event ran for over 7 weeks and was aimed at increasing usage of the MasterCards. For participation, MasterCards holders were nudged to use their cards then SMS the keyword “MC”, your bank, first name and last name to 33280 and stand a chance to win 2 tickets to the exclusive event.
Aside providing the shortcode for entry mechanism, MasterCard also hired iConcepts Hypertag technology as a way of engaging the audience, to distribute vouchers randomly at the event. With each voucher downloaded, the recipient walks to the redemption stand and claims his/her prize. Prizes ranged from branded t-shirts, face-caps, footballs, laptop sleeves to the mega prizes of 3 home theatres and plasma tvs.
As opposed to the traditional method of handing out give-aways through the lucky dip or other systems, the hypertag was employed effectively and as many guests as had their Bluetooth or infrared devices on their mobile phones on, they stood a chance to receive one of the winning vouchers.
As their pay off line reads “There are some things money can’t buy and for everything else there is MasterCard”. It was indeed an experience of a life-time. See you at next year’s event.